Why you should have scented candles in your stationary and online store offerings? B2B trends for 2025

Scented candles have been in constant demand among customers for years - not only as decorative products, but also as part of the daily ritual of relaxation and atmosphere creation. In 2025, there is a growing demand for candles on offer from both large chains and local boutiques, drugstores and even florists. Why you should have them in your store - regardless of your industry?

1. Scented candle sales growth in the retail sector

According to market forecasts, the value of the global candle market is expected to grow to more than $13 billion by 2027. Polish customers are increasingly turning to candles not only in autumn and winter, but all year round. So it's worth providing them with choices in spring and summer as well - light, floral and citrus fragrances are perfect for seasonal needs.

2. Product versatility - from gift to interior design

Scented candles are impulse products, often purchased as:

• last minute gift,
• part of a home spa,
• decoration for living room, bedroom or office.

Their small size and attractive design make them perfect for a variety of outlets: from perfumeries to gift stores to bookstores or concept stories.

3. Low entry threshold and high retail margins

In CWStore you will find a wide selection of scented candles in different formats and price ranges - from as little as a dozen zlotys. Many of them offer very attractive margins, so you gain more without making a large investment.

4. Trends 2025: fragrance as part of customer experience

More and more customers are paying attention to the shopping experience - not just the product, but what accompanies it. Smell is one of the strongest emotional stimuli. By placing candles in your store, you not only increase the value of your shopping cart, but also create a sensual atmosphere that fosters loyalty.

5. Easy start with CWStore - wholesale shopping platform

Whether you are just starting out or have been running a store for years, with us you can conveniently and directly order candles from well-known brands and collections available only to B2B customers. We offer:

• no minimum orders for most products,
• fast shipping from Poland,
• access to seasonal bestsellers and limited edition collections.

Incorporating scented candles into your offerings is a simple way to increase sales, boost basket value and differentiate your store. Contact us if you would like to receive product recommendations tailored to your business profile.

Register as a B2B customer and discover our range of scented candles: Register