Summary of 2025 - the most popular candle brands in CWStore

The year 2025 brought many challenges, but also new opportunities in the fragrance and candle industry. For CWStore customers, it was a time of intense shopping, discovering new brands and building lasting B2B relationships. See which scented candle brands were most popular among wholesalers and retailers.

1. Purple River - reliable classics at good prices

Most frequently ordered brand 2025. Customers appreciated:

• attractive value for money,
• a wide range of fragrances and formats,
• low MOQ and quick availability.

2. Colonial Candle - American quality, European market

Increased interest in candles with large capacity, rustic style and intense fragrance.

The brand is ideal for:

• stationary stores,
• points with an American flair,
• customers looking for "something different".

3. Woodbridge - bestseller of the seasons

He gained popularity thanks to:

• affordable,
• striking packaging,
• well-chosen seasonal collections.

4. CWStore private label - first implementations

More and more partners are interested in the path: own label + finished product. Tests and pilots started in 2025 - further deployments planned in 2026.

5. Trends for 2026 - what you can already see?

• Increased interest in soy and natural candles,
• Candles with personalization (e.g., printed),
• Wellness and meditation collections.

Thank you for a year together! In 2026 we are back with new products that will respond to the needs of your customers and the changing candle market. If you want to stay up to date - contact us and sign up for our B2B newsletter.

Join CWStore customers and build your candle offerings with us in 2026 as well!