What fragrances are your customers looking for in autumn?

Autumn is full of scented candles. And rightly so, because at this time of the year many customers instinctively return home after the holidays and look for solace and comfort in the difficult time of changing seasons. Autumn brings not only a riot of changing colors, but also new customer needs that are worth responding to a little earlier.

When is it worth introducing autumn fragrances to the online offer?

The answer to this question may surprise you: in the summer. Already in the first half of August, many of your clients return from their holidays and begin to feel summer in the past tense. Then it is time to present at least the trailers of autumn collections, such as autumn scented candles or limited autumn waxes for the fireplace.

The basis of a well-launched autumn offer is the use of banners and information strips as well as other means of communication with customers, such as social media or newsletters. Good arrangement photos and increasingly popular video files will also help create demand before the season.

When is it worth introducing autumn fragrances to the stationary offer?

You can confidently introduce autumn fragrances to the stationary offer already in the first half of August. Customers who have children are beginning to look for so-called school layette, autumn clothes and interior accessories. If you present autumn scented candles and enveloping interior fragrances earlier, customers will remember your stationary salons as places. where they will find what they need. If you delay the introduction of the autumn offer - you harm your business.

What autumn fragrances are worth introducing to the offer?

There are several fragrance categories that sell particularly well each fall. Every year, the premium brands offered by our company successfully respond to the needs of customers by adjusting the offer to these categories. What scented candles sell in the fall?

• Candles with the scents of autumn harvest. We are talking here primarily about aromatic apples, ripe pumpkins, juicy pears and intense notes of figs and berries. Often these fragrances have a hint of warmth due to spices.
• Scented candles with sweet gourmand fragrance. Aromatic apple pie, vanilla cake, cream muffins, bonfire marshmallows. Customers are looking for sweets like from grandma's kitchen.
• Candles with expressive, woody and masculine notes. Oriental types of wood, a bit of expressive lavender, spices, notes used in men's perfumes are another type of fragrances that sell well in autumn.
• Fragrances described as enveloping. These are scented candles with warm, soft scents, often with the addition of vanilla, musk, ambergris and sandalwood. Smells that make you feel the softness of a woolen plaid wrapping around you.
• Smells like good alcohols. The addition of good whiskey, bourbon or red wine are the desired aromas not only in autumn, but also throughout the winter. These fragrances are usually not found alone, but, for example, in combination with berries, woody notes or patchouli.
• Smells reminiscent of an evening by the fireplace. These are candles full of notes of burnt wood, exotic spices and herbs. Slightly warm, but with a claw. They are also perfect for the whole fall and winter.

Professional advice and assistance are the key to success

We know how important professional customer service and expert advice are. Therefore, if you have any questions about the autumn offer, please contact us. Properly trained staff and an attractive offer of seasonal autumn fragrance novelties introduced on time are the key to success in the upcoming autumn and winter season.